Aldi Süd wants to abolish its baking machine, because the competition is much more other ways. There is a new concept that will attract the attention of the customers.
Mülheim - Whether it's Pretzels, bread rolls or Baguette in the case of Aldi, it comes out of the baking machine, it is used to the customers. Nevertheless, Aldi Süd wants to separate about ten years after its introduction of the popular machines. Instead, they are to be gradually replaced by back counters with a human staff.
"My baking world" is the name of the new concept, the Aldi Süd introduces recently. Part of this is that real people make the pastries in an oven. Thereafter, the freshness of the goods, lands surfaces in the respective sale. The packaging and payment process remains the same: With a Handle / grip (or disposable gloves) to get customers their goods behind a Plexiglas disc and packaging bag in a paper. The payment is carried out directly at the cash register.
And the back counters are not the only new addition, with the help of Aldi with its customers want points.
Aldi Süd wants to up to 40 products in the Back-counter
The new baking racks can come up to site with up to 40 different products and provide the customers with a larger selection than the used baking machines. "The field of bread and bakery products has evolved over the past few years at Aldi Süd, an important range area. "My back of the world" we respond to the desire of our customers for a wide baking range, Freshness is now the view in the back room, experience goods," says Lars Klein, Deputy Director of the Central purchasing Department and is responsible for the Fresh area.
Aldi has item models for innovation
to increase the Back-Offensive Aldi Süd, sales. The discount giant is based on the competition, because in the case of Lidl, Kaufland and co. there are already similar concepts. When the last baking machine the service acknowledge is not yet in sight. Aldi Süd wants to roll out its new concept step by step. "What time is the introduction of the baking system will be completed in the branches of Aldi Süd, we can't say at the moment," announced the press office of the group on request.
While at Aldi only the baking to be abolished, could well-known supermarket chain, will soon disappear completely from the market.
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Update from 28. January: competition for Aldi and Lidl: An extremely successful Russian Discounter opened its first store in Germany. The simple recipe: don't care about Aesthetics, the main thing is cheap prices.
Date Of Update: 31 January 2019, 00:01
