On its baking machine wants to do without Aldi Süd in the future. Instead, a new concept is to offer customers more choice. The product variety is, however, not the only thing that had changes in the back area.
Mülheim - Whether it's Pretzels, bread rolls or Baguette in the case of Aldi, it comes out of the baking machine, it is used to the customers. Nevertheless, Aldi Süd wants to separate about ten years after its introduction of the popular machines. Instead, they are to be gradually replaced by back counters with a human staff.
"My baking world" is the name of the new concept, the Aldi Süd introduces recently. Part of this is that real people make the pastries in an oven. Thereafter, the freshness of the goods, lands surfaces in the respective sale. The packaging and payment process remains the same: With a Handle / grip (or disposable gloves) to get customers their goods behind a Plexiglas disc and packaging bag in a paper. The payment is carried out directly at the cash register.
And the back counters are not the only new addition, with the help of Aldi with its customers want points.
Back-Offensive at Aldi Süd: The counters have up to 40 products
The new baking racks can come up to site with up to 40 different products and provide the customers with a larger selection than the used baking machines. "The field of bread and bakery products has evolved over the past few years at Aldi Süd, an important range area. "My back of the world" we respond to the desire of our customers for a wide baking range, Freshness is now the view in the back room, experience goods," says Lars Klein, Deputy Director of the Central purchasing Department and is responsible for the Fresh area.
New concept at Aldi, a Discounter based in competition
By the Back-Offensive Aldi Süd wants to increase the sales. The discount giant is based on the competition, because in the case of Lidl, Kaufland and co. there are already similar concepts. When the last baking machine the service acknowledge is not yet in sight. Aldi Süd wants to roll out its new concept step by step. "What time is the introduction of the baking system will be completed in the branches of Aldi Süd, we can't say at the moment," announced the press office of the group on request.
While at Aldi only the baking to be abolished, could well-known supermarket chain, will soon disappear completely from the market.
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Date Of Update: 28 January 2019, 12:00
