The agreement includes “a partnership, editorial content production” and the use non-exclusive use of the mark Téléfoot.
The group sino-Spanish Mediapro, new diffuser in the League 1 and League 2 football, has entered into a partnership surprise with the TF1 group to create its chain in France, which was to be called Téléfoot, such as the famous Sunday program dedicated to the fans of the round ball. This partnership, unveiled this Tuesday in a joint press release, consists of three components, including the use non-exclusive use of the mark Téléfoot.
Mediapro will be able to capitalize on the reputation and the reputation of the magazine of TF1, a reference for lovers of football in France. The show, which will broadcast on the first channel on Sunday at 11 o’clock, was launched in 1977, which makes it one of the oldest in the PAF. The first programme in France to have been devoted exclusively to the football and presented by Grégoire Margotton since 2018, it remains a reference for many fans of the round ball, in spite of a strong competition of the Canal Football Club aired on Sunday evening on Canal+.
“Partnership editorial content production”
in Addition to the use of the trademark, the agreement provides for a “partnership editorial production of content” – TF1 will provide as many magazines to the new channel, which a weekly magazine devoted to the news of the Ligue 1, on Sunday, from 12 hours to 13 hours, Téléfoot vintage, which brings back to life to viewers the greatest moments of football tricolor, and The daily – Téléfoot, a declination digital magazine.
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Finally, the duo’s iconic commentators of the first string, Grégoire Margotton and Bixente Lizarazu, who has notably worked at the World-2018, which had seen the victory of the France team, officiera on the chain of Mediapro for twenty matches in ligue 1 broadcast on Sunday night, including the “ten most beautiful posters of the season,” explain the two groups.
