The Big Mac is probably the best known Burger from McDonald's. Now, the Fast-Food chain had to a hard defeat. With Follow?
you Know Supermac's? No? Maybe that will change soon. Since 1978, there is already the Irish Burger chain, which now operates approximately 100 Restaurants in Ireland and Northern Ireland. These Irish were able to land a hit against McDonald's.
McDonald's Big Mac: naming rights gone?
Supermac's has decided that this is a long - standing trademark dispute - with the result that McDonald's could lose the name sovereignty over the Big Mac, like the Reuters news Agency reported. The EU Agency for the protection of intellectual property rights (EUIPO) has granted a request by the Irish company, for cancellation of the registered trademark Big Mac.
A real Surprise! This decision should remain as it is, could also benefit other companies within the EU, the name Big Mac.
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Huge Big Mac: With this Trick you can get him in at any McDonald's.
McDonald's could not show actual use
Background of the lawsuit was that McDonald's had secured the "Big Mac" within the EU as the name for a dish and its Restaurants. The Expansion of the Irish Burger-Restaurants "Supermac's" outside of Ireland wanted to prevent the Burger giant. "Similar" is the Name of the small competitors. Since McDonald's has opened since the registration in 1996, but no Restaurant with the name "Big Mac", is the actual use of the trademark are not sufficient , demonstrates the EUIPO decided.
McDonald's is trying, meanwhile, to smooth the waters. The group has continued the "full and legally enforceable rights to the trademark Big Mac within Europe". Against the judgment you wanted to take, nevertheless, of appeal.
The founder of Μmacs is happy, however, about the fact that he had now, finally, the opportunity to open outside of Ireland stores . A Burger with the name "Big Mac" does not offer the chain.
also read: you also Make these mistakes while eating burgers? Probably Yes, and every Time.
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