Aldi wants to score points with modern stores customer still complains

Aldi Süd is to modernise the branches - then a client will not reveal that some grievances are of a lack of modernisation. A Aufhübschungs-wave has caught on

Beauty NEWS
03 February 2019 Sunday 00:02
WELT

Aldi wants to score points with modern stores customer still complains

Aldi Süd is to modernise the branches - then a client will not reveal that some grievances are of a lack of modernisation.

A Aufhübschungs-wave has caught on in Germany: the First McDonald's To announced, a real Restaurant, with the table to want to support. And 2016 is also Aldi Süd, after pulling away with the cheap-Image, rack boxes instead of cardboard cartons and pallets, clear structures and a clear offer instead of Wühltische.

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In many branches in Germany, one can see the changes already. And as is so often the case with innovations, are not convinced of all the customers.

The critique of a customer who was shopping one Evening, to approximately 18.15, however, is quite understandable: As they ran after work by the contemporary new courses to the discounter, found the vegetable shelf is empty. No cucumbers, Zucchinis, tomatoes, or Avocados - obviously, the other customers had bought in front of her, the entire range is empty. Apparently not for the first Time.

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Aldi offers a solution - however, does not help very much

Immediately, she wrote on the Facebook page of the discounter, the following sentences: "dear Aldi Süd Team I think the new Aldi stores are really nice. However, I think it is a great pity that in the evening at 18:15, the shelves are already empty. This is continuously the case. So I don't know what I find better: beautiful branches, or full shelves.”

Prompt the PR Department of Aldi Süd also replied the same: she was glad that she liked the modernised branch, but that they had to compromise. Therefore, the customer was asked: "Please your contribution send us an email to facebook@aldi-sued.de and tell us the location of the relevant branch, so that we can inform our colleagues on the spot."

too bad: To this E-Mail address had sent the woman several times with a message - and never was something to happen: "If I have it right in the head, there are at least five E-Mails to you have gone, with exactly this abuse," she wrote.

also read: Revolution in the Lidl shelves: Because the competition is so successful now, even the discounters in new ways. This could do to the Image of Lidl.

the Facebook-Team of Aldi

further response from Aldi was prompt: "sorry! We will share your note in any case!“ Now, the Problem has changed, however, is not known.

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what are the reasons for this Aldi is a Problem?

The obvious conclusion is to blame this deficiency on the new corporate concept: You will present Merchandise in a visually appealing and builds, therefore, on shelves instead of pallets. This could result in simply less space is available. The Huffington Post question at Aldi Nord and got the following response:

“With careful planning, based on years of experience, we try to always have enough Goods in our stores in the offer. In addition, ensure accurate orders in each branch to ensure that the Goods are always fresh and sufficiently available. At the same time is thrown away in this way, less. For a point-of-need order with our supplier, the store managers use a smart order proposal system that automatically captures the required goods and, accordingly, ordered. Currently, there are no delivery problems.”

Also interesting on the subject of Aldi

A completely different Problem experienced by a customer who had resorted to the action goods. The purchased Aldi product proved to be useless.

The separation between Aldi Süd and Nord makes it to the customer when the Order is not easy. Therefore, Aldi should be aware of customers this Trick.

Here you will find all the latest products from the Aldi leaflet from Thursday.

Here you will find all the latest products from the Aldi leaflet from Monday.