Country of purchase lowers prices of some food - but there's a catch

buying country has introduced in some branches, a great new innovation in individual products. The supermarket is encouraging customers, nevertheless, to strike.

Crooked carrots, Apples with Extra excesses or misshapen potatoes: Such vegetables you find in supermarkets tend to be rare. But buying country wants to change now: in order To reduce food waste, the group offers in some stores since Monday fruit and vegetables with the optical flaw.

buying country wants to give a meaningful incentive: "Unperfektes" fruit and vegetables cheaper

Under the title of "The Other" gone are the imperfect copies in the sale. Thus, customers have an incentive to take flawless food, the crooked copies in the shopping basket, will the latter be significantly cheaper than the proper Alternative.

But this is not advertising, the first creative action of the group. With plenty of irony applied to the purchase of land recently, a fresh cheese product.

the country of purchase offers "something Other" first test

In a three-month test phase, imperfect Apples, carrots, and potatoes are first in about 240 stores in Germany, Baden-Württemberg, the Saarland and southern Hesse and the Rhineland-Palatinate offered. The concept for the customer is good to go, "The Other" in Germany in the sale. In addition, the range will then be complemented with other regional fruit and vegetables, according to a press release from the country of purchase.

"We show that the unusual shapes have no effect on healthy foods and their taste," said Markus Mutz from the Department of purchasing fruits and vegetables in the country of purchase. So it will create fresh and healthy food in the future, in spite of the visual flaws on the plates of the customers.

Crooked vegetable has it so now, at least temporarily, to the country of purchase range made. However, the group currently has many popular products from its range. And another popular product in the country of purchase called back recently. It's supposed to be loaded with germs.